The aim of this shoot was to captivate a mass audience to trigger change within the hair/beauty and fashion industry. 

We wanted to highlight and encourage how we can all make simple changes in our everyday lives to reduce our Fashion Footprint, and in turn allow our beautiful island to return to it's natural state, as well as reaching a broader audience internationally.

There is a significant lack of knowledge represented in the mainstream media. Mass recycling has become a lacklustre excuse for many people to feel they’re doing enough. We can do more and the purpose of this shoot was to show just that - by creating a new conscious platform of creatives to continually lead the way forward.